Social Media Manager

About Rupeeflo

At Rupeeflo, we’re bringing a bold vision to life: a world where Non-Resident Indians (NRIs) can bank and invest across countries with an experience that’s truly seamless and leaves NRIs delighted every step of the way.

Our mission is to address the unique financial challenges NRIs face by creating a cutting-edge platform for banking, investments, and wealth management. We’re committed to delivering an experience that is not only intuitive but also empowering, making managing NRI finances smoother than ever.

Role Overview

We are looking for a Social Media Manager to drive Rupeeflo’s presence across LinkedIn, Twitter, and Instagram. This role involves planning and executing social media strategies, creating engaging content, and designing creatives to increase our follower base and drive meaningful engagement.This role is based in Bangalore with an in-office set up.

Key Responsibilities

• Create, curate, and manage engaging content across LinkedIn, Twitter, and Instagram, tailored to each platform’s audience and best practices.

• Develop a mix of long-form content (LinkedIn articles, in-depth posts) and short-form content (tweets, threads, captions, ad copy) to drive engagement.

• Design compelling image-based content, including Instagram stories, posts, LinkedIn carousels, and infographics to visually communicate key messages.

• Conceptualize, script, and storyboard video content such as Instagram Reels, and other short-form formats to boost reach and engagement.

• Collaborate with the design and marketing teams to maintain a consistent brand voice and visual identity across all content.

• Drive meaningful engagement by actively responding to comments, messages, and discussions across platforms.

• Build and maintain a content calendar to ensure consistent and strategic posting.

• Collaborate with the design team to create high-quality visuals and creatives for social media campaigns.

• Analyze engagement metrics and refine strategies to improve reach, interaction, and conversions.

• Stay up to date with platform algorithm changes and best practices for organic growth.

• Engage with the audience by responding to comments, messages, and discussions to build community trust.

• Work closely with marketing and product teams to align social media campaigns with business objectives.

• Monitor trends in fintech and NRI-focused financial services to craft relevant and timely content.

Requirements

• Minimum 3 years of experience in social media management, preferably in fintech or startups.

• Proven track record of growing and managing social media accounts for brands.

• Strong understanding of LinkedIn, Twitter, and Instagram algorithms and engagement tactics.

• Experience in content creation, including copywriting, basic graphic design, and video editing tools.

• Ability to analyze social media metrics and adjust strategies for better performance.

• Creativity and strategic thinking to drive brand awareness and engagement.

• Excellent communication and collaboration skills.

Why Join Rupeeflo?

• Be a part of a high-growth fintech startup shaping the future of NRI banking and investments.

• Work in a dynamic and collaborative environment with ownership of impactful projects.

• Opportunity to innovate and drive meaningful change in the fintech space.

💡 Excited? Let’s Talk!

If this sounds like you, drop us an email at sushrut@rupeeflo.com with your portfolio, social media handles, or a short pitch on why you’d be a great fit.

Let’s build something amazing together! 🚀